Fumi Sasada

Fumi Sasada, Bravis President and CEO, was born in western Japan, but attended high school and university in Los Angeles, USA. After graduating from the Art Center College of Design, Pasadena as a graphic and packaging major in 1975, Sasada joined the San Francisco office of Landor Associates. He returned to Japan as creative director of their Tokyo office in 1983 and was responsible for major corporate identity projects including Mizuno, Tokyo Gas, NEC and the Nagano Olympics.

He was appointed Japan representative and deputy president of Landor Associates, Tokyo in 1992 and established Bravis International(the name is a fusion of the words 'brand'and'visual')in June 1996.With an in-depth knowledge of branding and design issues based on 30 years experience as a designer and a design director in the US, Japan and Asia, Sasada's passion for design remains undiminished. 'Whether for design or naming, when it comes to the number of directions we explore and the quality of creative work we offer,'he says, 'no one can beat Bravis.

Prizes won by Fumi Sasada

1978  Winner, Cover Design Contest, American Print Magazine

1978  Merit Prize, New York Art Directors'Club

1986  Runner up for Shokusan-Jutaku Sign Plan in the Metropolitan Tokyo Outdoor Advertising Contest

1992  Silver Medal for Actio CI plan in the CS Design Prize (Sign division)

1998  Ministry of Trade and Industry Prize for Kirin Gogo no Kocha (canned tea beverage) in the JPC Competition sponsored by the Japan Print Industry Federation

1998  Gold medal in the BDA Gold Award Competition for NEC computer peripherals

1999  Gold Medal for Promise (consumer loan company) Sign in the 29th POPAI-JAPAN SHOW awards

2002  Silver Mermaid prize for Kirin Hyoketsu fruit drink in the Golden Mermaid Prize

2003  Special award for Kirin Hyoketsu from the Japan Package Design Association (JPDA)

2006  Division prize for Kagome's vegetable drink Yasai Ichinichi Kore Ippon from the Japan Package Design Association (JPDA)

2006  APD Shanghai prize for Kirin Hyoketsu at the APD Shanghai

2007  Tokyo Campanella, a chocolate wafer crisp, won the Gold Award in the 2008 Pentawards. Mercian Eau de Vie, meanwhile, won a bronze award in the luxury category.

Others

1984  Instructor in Art Faculty of Nihon Daigaku university.

1989  Member of PDC and on the jury for Asia region in the Gold Award

1993  Part-time professor at Aoyama Seizu Gakuin college

1993  Member of the Nagano Olympic Organizing Committee; On the board of the Official Poster Selection Committee

1996  Member of the Japan Package Design Association

1997  Member of the Japan CI Conference Group

1997  Member of the American Chamber of Commerce in Japan

1998  Member of the American Graphic Art Association

1998  Member of the U.S. Brand Design Association

2000  Member of Europe Package Design Association (PDA)

2006  President of the Japan Package Design Association (JPDA)

2007  PENTAWARDS: Jury member representing Japan